OhYeah!^® Became An Overnight Sensation With Unbeatable Taste. But That's Only Half The Story!

We truly appreciate our legions of loyal OhYeah!^® high protein bar consumers, but we often wonder if many of these same people think developing this product was an accident or just dumb-luck. Now, don’t get the wrong idea, we don’t feel the least bit slighted, but must admit we sometimes feel misunderstood. You see, we love the fact that OhYeah!^® bars are often referred to as “high protein candy”, this is a real compliment. The truth is after two years in development and over eighteen prototypes and millions of satisfied customers we feel compelled to tell our “fans” about the health benefits associated with the ingredients we chose to create that phenomenal OhYeah!^® taste.

What’s Under The Hood?
Developing high protein bars that taste great can be relatively easy, that is if you don’t mind using a lot of sugary syrups, conventional fats or lower quality proteins. These ingredients work well because they allow the bars to not only taste good, but also make them less likely to get hard over time. So what makes OhYeah!^® bars taste great and deliver numerous health benefits for body-conscious consumers? Let’s start with one of the most significant differences in our bars…

Low Insulin Output, High Satisfaction Profile
Because OhYeah!^® bars were developed with body conscious consumers in mind, it was critical to look at the dietary habits of successful fitness enthusiasts. From the available information our goals became crystal clear - create a bar that can keep blood sugar levels stable (low insulin output) and also provide a high level of taste and hunger satisfaction. We knew that our bars needed to have quality protein and essential fats, primarily from whole food sources such as nuts, as well as a low amount of impact sugars.

Nuts: The Fitness Food That’s Come Of Age
We chose to use nuts as the major source of fat in our bars because they are not processed, contain fiber and deliver sustained energy; in fact 65% of all fat in an OhYeah!^® bar comes from nuts. All of these attributes play a key role in keeping insulin levels low, sustaining energy and delivering a tremendous taste experience and maximum hunger satisfaction.

One of the most unexpected recent nutritional discoveries is that people who frequently eat nuts appear to enjoy dramatically improved health . As far back as 1992 researchers working on the Adventist Health Study at Loma Linda University in California reported that those eating nuts daily had up to 60% fewer heart attacks than those who ate nuts less than once per month . Another noteworthy study has shown that nut eating greatly lowers the risk of heart disease . Prior to the media reporting on these results, traditional nutritional advice had usually been to minimize nut consumption on the grounds that they were a "fatty" food. The question still remained - what quantity of nuts should be eaten for health benefits? We now know from numerous studies that 30 to 60 grams (1 to 2 oz.) of nuts should be consumed daily to gain the maximum benefits shown , , . The amount of nuts in two OhYeah!^® bars are approximately 25 grams, making them a delicious way to get these health benefits, but there’s more.

Stay Lean With Snacks That Provide Healthy Sustained Energy
We realize many consumers might worry that they will put on weight by eating more nuts because nuts contain mostly fat (albeit good, essential and healthy). While it’s true that 15 grams (or 1/2 ounce) of most nuts contain about 135 calories the most current research has shown that nuts do not seem to cause weight gain , . For example in a large study conducted in 2002, frequent nut consumers were actually a little thinner on average than those who almost never consumed nuts, and daily supplements of almonds or peanuts for six months resulted in little or no increase in body weight . This data supports the notion that nuts appear to satisfy hunger sufficiently well to appropriately reduce the consumption of other food. Given the information so far, it’s easy to see the product development team that created OhYeah!^® was on the right track. Then again, the protein components at the core of the OhYeah!^® bar is what makes it truly a fitness phenomenon.

OhYeah!^® Bars––Packed With Premium Protein For The Athlete In All Of Us
One of the primary functions for adding healthy snacks to your eating plan is to allow you to take full advantage of the numerous fitness benefits associated with increased meal frequency. In fact, leading sports nutritionists were the first to expose the false belief that eating just three “square meals” per day can support optimal performance. Today we now know that eating more often, up to five or six meals per day, provides a wide range of benefits that help active individuals reach even higher fitness levels. Frequent eating revs up the metabolism due to food’s “thermic” effect and helps maintain peak energy levels by aiding blood-sugar balance which in turn promotes improved body composition . Further, by ingesting protein at each meal you can take full advantage of the metabolism-boosting effect of food (since protein intake burns the most calories) and provides your muscle cells with a constant supply of amino acids.

Given that our primary goal was to create a truly healthy snack it’s not by chance that at the core of the OhYeah!^® bar is a premium blend of functional protein. The OhYeah!^® premium protein complex contains three extremely functional and diverse ingredients:

• Cross-Flow Micro-Filtered Whey Isolate supplies the highest levels of di-, tri-, and oligo-whey peptides, including over 10% immunoglobulins (vital antibodies which support a balanced, healthy immune response).


• Milk Protein Isolates and Concentrates contain the natural balance of whey and casein that nature intended and offer excellent digestibility and uptake into working muscle cells , .


• Casein protein offers a “time-released” effect and in several studies has proven to maximize absorption efficiency, and protein synthesis , , . High quality casein behaves like tissue protein (chicken, beef, etc.) because it congeals in the stomach and the breakdown process elicits a time-release effect on protein synthesis.

Conclusion
As the company behind OhYeah!^® we hope our commitment to you, our consumers, is plain to see. We realize you have many choices when it comes to purchasing products to improve your health and fitness, and want to earn your trust. Just like you we believe pursuing better health and fitness is “serious business” - as long as the road to victory is sweet.

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